RenoMark Marketing Tools

Social Media Post Guidelines

• Show consumers what sets you apart from non-certified renovators. Certified Professional RenoMark Renovators are committed to superior service and client satisfaction. That’s why they agree to abide by the following Code of Conduct, which promises a standard of performance higher than common industry practice. RenoMark Renovators must also complete the mandatory minimum education and show a commitment to a strong safety culture within their organizations. For more information as to why consumers should choose a RenoMark Renovator, check out the Certified Professional RenoMark® Renovator (CPRR) Designation page.*
• Keep your posts simple and easy for the average consumer to understand.
• If it fits within your company’s brand, don’t be afraid to add a little bit of humour into your posts.

SOCIAL MEDIA CAPTION EXAMPLES

Feel free to copy and paste one or more of these captions into your social post, or use this as inspiration to come up with your own:

1. [Company Name] is proud to be a Certified Professional RenoMark Renovator. Being a Certified Professional RenoMark Renovator means that our company voluntarily agrees to adhere to the national RenoMark Code of Conduct, which promises a standard of performance higher than common industry practice! Visit renomark.ca to learn more.
2. Choosing a Certified Professional RenoMark Renovator like [Company Name] means that you will be getting a professional company that you can trust to protect one of your biggest investments – your home! Visit renomark.ca to learn more.
3. Why should you choose a Certified Professional RenoMark Renovator like [Company Name]?
   

• We are a member in good standing at the Saskatoon & Region Home Builders’ Association and abide by the Association’s Code of Ethics.
• We provide a detailed, written contract (including a scope of work) for all jobs.
• We offer a minimum two-year warranty on work (excludes minor home repair).
• We carry a minimum of $2 million in liability insurance and all applicable licenses and permits as required.
• We maintain a safe and organized work site at all times and return homeowners phone calls within two business days.
• We have access to education, training and professional development.
• We have and/or work only with subcontractors which have workplace safety and employers’ liability coverage.

Visit renomark.ca to learn more.

For more verbiage that Certified Professional RenoMark Renovators should use visit https://renomark.ca.

Hashtags

• Hashtags are a great search tool for consumers to use to find your company.
• Main hashtags RenoMark Renovators should use:

• #RenoMark
• #RenoMarkRenovator
• #CertifiedProfessionalRenoMarkRenovator
• #CPRRDesignation

• Try to limit your post to 5-7 relevant hashtags.

Social Media Assets

The RenoMark logo can be downloaded and added to your company’s website, social media pages, and any other relevant documentation. The overlays can easily be added to a pre-existing picture to portray to consumers that your company has the Certified Professional RenoMark Renovator designation. These overlays would work best on a recent renovation project your company has completed.

Social Media Post Examples

Try to pick an overlay that works with the empty space in your photo, as seen in the examples below.

Tag us

Don’t forget to tag the Saskatoon & Region Home Builders’ Association in your posts!

Instagram: @saskatoonhomebuilders

Facebook: @SaskatoonHomeBuilders

Twitter: @SaskatoonHBA

LinkedIn: Saskatoon & Region Home Builders’ Association

Interested in a Member Highlight?

We would love to highlight your company on the SRHBA Instagram and Facebook Social Media pages!

Don’t miss out on this free marketing opportunity, email marketing@saskatoonhomebuilders.com with the following:

• Photo(s) of a recent project your company has undertaken
• A description
• Your company’s Facebook and Instagram social media handles
• Any other social media handles you would like tagged (ex: Interior decorators, photographers, etc.)

Other Ways to Promote RenoMark

• Include the RenoMark logo on work trucks
• Add the RenoMark logo to company business cards
• Add the RenoMark logo to the bottom of your company’s website
• Have a section on your website explaining that your company is a Certified Professional RenoMark Renovator
• Include RenoMark under the Licenses and Certifications section on your LinkedIn

Questions?

Please email Kirsten Szwydky at marketing@saskatoonhomebuilders.com with any questions.

*The use of the RenoMark title and applicable assets are for the sole exclusive use of Certified Professional RenoMark Renovators, and are not to be used by any member who does not meet eligibility requirements and/or is no longer a member in good standing.