General Member Marketing Tools

Social Media Post Guidelines

Show consumers what sets you apart from other companies. Your professional membership with the Saskatoon & Region Home Builders’ Association is a mark of distinction that identifies you as a trusted professional in the residential construction industry. Our members are recognized for their professionalism, commitment to the home building industry, and for being connected and informed on the issues that matter most. Certified Professionals use their membership to build confidence with consumers and businesses, while setting themselves apart from underground and under-qualified contractors. For more information as to why consumers should choose a Saskatoon & Region Home Builders’ Association Professional Member, check out the Become a Professional Member page.
Keep your posts simple and easy for the average consumer to understand.
If it fits within your company’s brand, don’t be afraid to add a little bit of humour into your posts.

SOCIAL MEDIA CAPTION EXAMPLE

Feel free to copy and paste this caption into your social post or use this as inspiration to come up with your own:

[Company Name] is proud to be a Professional Member of the Saskatoon & Region Home Builders’ Association. Being a Professional Member means that our company:

Has an exclusive mark of distinction that identifies us as a trusted professional in the residential construction industry.
Has been recognized for our professionalism, commitment to the home building industry, and for being connected and informed on the issues that matter most.
Uses our membership to set our business apart from underground and under-qualified contractors.

Choosing a Professional Member of the Saskatoon & Region Home Builders’ Association like [Company Name] means that you will be getting a professional company that you can trust!

Hashtags

Hashtags are a great search tool for consumers to use to find your company.
Main hashtag Professional Members should use:

#SRHBAMember

Try to limit your post to 5-7 relevant hashtags.

Social Media Assets

The Professional Member of the Saskatoon & Region Home Builders’ Association logo can be downloaded and added to your company’s website, social media pages, and any other relevant documentation. This logo should only be used by professional members if they do not have a CPHB or CPRR designation. The overlays can easily be added to a pre-existing picture to portray to consumers that your company is a Professional Member.