CPHB Marketing Tools - Saskatoon & Region Home Builders' Association

Certified Professional Home Builder Marketing Tools


SOCIAL MEDIA POST GUIDELINES

  • Show consumers what sets you apart from non-certified builders. The Certified Professional Home Builder (CPHB) Program is the only professional certification for home builders and is based on the National Education Benchmarks for Builders as recommended by the Canadian Home Builders’ Association. This certification provides home building professionals with business and management skills that meet the industry’s demand and need for a higher standard. The certification also provides homebuyers with confidence that their investment and project is backed by third-party home warranty. For more information as to why consumers should choose a Certified Professional Home Builder, check out the Certified Professional Home Builder Designation page.
  • Keep your posts simple and easy for the average consumer to understand.
  • If it fits within your company’s brand, don’t be afraid to add a little bit of humour into your posts

SOCIAL MEDIA CAPTION EXAMPLE

Feel free to copy and paste this caption into your social post or use this as inspiration to come up with your own:

[Company Name] is proud to be a Certified Professional Home Builder. Being a Certified Professional Home Builder means that our company:

  • Is a member in good standing of the Saskatoon & Region Home Builders’ Association.
  • Maintains a continuous complement of employees who have completed all ten of the required Certified Professional Home Builder Program courses.
  • Shows commitment to a strong safety culture and has completed an approved comprehensive safety course.
  • Offers third-party warranty from an approved provider.

Choosing a Certified Professional Home Builder like [Company Name] means that you will be getting a professional company that you can trust to protect one of your biggest investments – your home!

HASHTAGS

  • Hashtags are a great search tool for consumers to use to find your company.
  • Main hashtags Certified Professional Home Builders should use:
  • #CPHBDesignation
  • #CertifiedProfessionalHomeBuilder
  • #CPHB
  • Try to limit your post to 5-7 relevant hashtags.

SOCIAL MEDIA ASSETS

The CPHB logo can be downloaded and added to your company’s website, social media pages, and any other relevant documentation. The overlays can easily be added to a pre-existing picture to portray to consumers that your company has the CPHB Designation. These overlays would work best on a recent project your company has completed.

Certified Professional Home Builders

 

Download EPS

Download PNG

SOCIAL POST OVERLAY – FULL BOTTOM

 

Download

SOCIAL POST OVERLAY – BOTTOM RIGHT

 

Download

SOCIAL POST OVERLAY – TOP RIGHT

 

Download

SOCIAL POST OVERLAY – TOP LEFT

 

Download

SOCIAL POST OVERLAY – BOTTOM LEFT

 

Download

SOCIAL MEDIA POST EXAMPLES

Try to pick an overlay that works with the empty space in your photo, as seen in the examples below.

TAG US

Don’t forget to tag the Saskatoon & Region Home Builders’ Association in your posts!

Instagram: @saskatoonhomebuilders

Facebook: @SaskatoonHomeBuilders

Twitter: @SaskatoonHBA

LinkedIn: Saskatoon & Region Home Builders’ Association

QUESTIONS?

Please email Kirsten Szwydky at marketing@saskatoonhomebuilders.com with any questions.